Influence of fear on purchase of health insurance

At the start of year 2020, World Health Organization declared a public health emergency international concern about “The COVID-19 pandemic”. During this pandemic, when entire world was facing lockdown, and all industries were getting setback, there spurt observed in insurance industry. With rise cases India, it became wake-up call for people towards insurance. Insurance is one critical elements sustainable inclusive development. A paradigm shift has been noticed among individuals during pandemic time, especially to protect their families from unforeseen medical expenses. This paper identifies impact as fear that leads change behaviour products. study based on primary data collected Ahmedabad city showing purchasing an product situation. sample 200 Gujarat State India surveyed. The Binary logistic model used analyse significant factors purchase also check whether decision.